definition of


"the  web  pages  contained  at  one  internet  address"

        All web sites are accessed via a unique web site address.  Each web site address is connected to a specific hard-drive location on a "server", an internet host computer where web site files are stored.

        To facilitate the viewing of any web site hosted any where via use of the same internet viewing programs, commonly known as "web browsing software", , all web site files must be created and maintained in accordance with the internationally recognized protocol which has various limitations, including a limited selection of file types that can be stored on a server and viewed by internet browser programs.  Some of these limitations are for security, so that neither the web site owner's computer, the server computer, or the visiting viewer's computer are subject to security violations and malicious programming routines.

        The security limitations are not flexible and exclude executable or command files, those that have a ".exe" or ".com" file extension, from being displayed by web browser programs and, to a large extent, from being included on web pages.  Most security limitations are technical restrictions that concern how your web site is created and maintained on the server computer and has little or no effect on what the web site visitor sees when browsing your pages.   

        Programming and design limitations are decided by the web site owner and are determined by the purpose for which the website is intended.  Because of the difference in technological advancement and hardware and software between web site viewers' computers, , not every possible programming feature is viewable by all potential web site viewers globally.  The exact limitations of specific systems are as varied as the interests of the individuals that use them and thus, to design a web site that is easily browsed by the majority of web site viewers, necessitates limiting design and programming to that which is compatible with the vast majority of systems.  The basic programming items of concern are fonts, graphics, and the programming language, , covered in brief herein following.

        Although virtually any font can be successfully used within the pages of a web site, , if the web site viewer's computer does not have the font that is used on your web site, a different font shall be substituted, resulting in a potentially dramatic difference in appearance and presentation of your web site's content.  To eliminate this possibility, the fonts used for web design, are limited to those commonly available on approximately 98% of computers, , they being:

-Arial-Courier New-Comic Sans-Georgia-
-Impact-Times New Roman-Verdana-
For detailed illustrations of these fonts, see the
FONTS page or, click a font name in the list herein above.

        Although there are several different programming languages used for creating and designing web pages, , the original Hyper Text Mark-up Language remains the international industry standard and is preferentially popular because of its recognition by all web browser software and its web page loading time efficiency, even on old technology systems or with slow internet connections.  JavaScript, CGI, and Web-Bot programming is commonly interfaced with HTML to provide special visually enhancing effects, which, in most instances, can be seamlessly integrated with HTML, so that web site visitors using older technology, although not able to view the enhancements, can freely browse and enjoy your web site content.  Although FLASH programming permits virtually limitless freedom of expression, it's relatively recent introduction leaves a substantial percentage of internet viewers with older technology, incapable of viewing it and additionally, unless meticulously designed, FLASH programming can take many minutes to load, obligating the viewer to go have a cup of coffee or, more frequently, to browse elsewhere instead of waiting for your web site to load.  Statistics confirm that the majority of website viewers wait a maximum of eight seconds for a web page to display substantial content and, , if their interest is not captured within that first eight seconds, that visitor is most likely to browse elsewhere.

HTML programming contains some limitations; most notably, FONTS and TYPEFACES are available in only 7 sizes, those being approximately equivalent to:
8pt, 10pt, 12pt, 14pt, 18pt, 24pt, and 36pt
For detailed illustrations of these font sizes within each respective typeface, see the FONTS page.

        For the convenience of the visually impaired, common web browser programs permit the viewer to over-ride some of the HTML programming within your website, to the extent that the individual viewer can choose to display text substantially larger or smaller than you intend, prevent your graphics from displaying, and even over-ride your font and color choices with the visitor's preferences.  Thus, it is important to remember that the concise clarity of text content, is of paramount importance because, if the viewer requires specifically programmed presentation to interpret the content of your website, those viewers that choose to over-ride your font and color choices with their own preferences, shall not receive the message you intend to communicate.

        If your website is intended for a specific viewer audience only, whether company employees, family members, business associates, etc., then the global accessibility of the content thereof, is not important so long as the internet viewing technology is equivalent throughout your selected viewer audience.

        Because the greater majority of websites are intended to be accessible to the global viewer audience, all PRISM PORTAL websites are programmed in accordance with global search engine and directory listing protocol and, if at any time your design preferences cannot be accommodated without making your site inaccessible to some or all search engine directories, , PRISM PORTAL shall contact you accordingly and negotiate an acceptable solution before proceeding.

        In all instances of design application, PRISM PORTAL aspires to fulfilling all aspects of the customer's desires and you, the customer, retain sole authority over the design inclusions of your website.  If at any time you desire a change or modification, use the INQUIRIES menu link or eMail with your comments, questions, concerns, and desires, and PRISM PORTAL shall be pleased to assist you.